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Answers to the questions Berlin workshops and car dealers keep asking us.

Topics: prices & costs · content & formats · social media & leads · sales & recruiting

01

Automotive photographer prices & costs 2026: what does professional car content cost in the DACH region?

Prices & costs

What does professional automotive content cost in 2026? Strategy, shoot, editing, usage rights – and why a Content Day often beats one-off shoots.

02

Content Day for car dealerships: a month of content for Instagram & your website in 8 hours

Content & formats

One shoot day, 8 Reels and around 40 photos: how a Content Day delivers a month of content for a dealership’s Instagram and website.

03

Instagram marketing for car detailers: winning premium clients with Reels

Social media & leads

How detailers win premium clients with Reels: before-and-after, details and processes that make a higher price easy to understand.

04

Reducing stand days: how professional video content speeds up used car sales

Sales & recruiting

Stand days cost money. How professional video content speeds up used car sales and moves vehicles off the lot faster.

05

Marketing used cars successfully: social media & content strategy for Swiss auto garages

Social media & leads

The Swiss car market works differently: a social media and content strategy for auto garages that want to sell used cars successfully.

06

Escaping the marketplace trap: how car dealerships generate their own leads on Instagram

Social media & leads

Less dependence on vehicle marketplaces: how dealerships build their own enquiries through Instagram – step by step.

07

More applications for your car workshop: recruiting with Instagram Reels

Sales & recruiting

Skills shortage in car workshops: how recruiting Reels show your business as an employer and bring applicants who fit.

08

Image film or social media Reels? The ultimate content guide for the automotive industry

Content & formats

Image film or Reels? What each format does, when it pays off and how both work together in automotive marketing.

09

Marketing for classic car restorers: building trust with collectors and winning high-ticket projects

Social media & leads

How classic car restorers use documented content to earn collectors’ trust and attract high-value restoration projects.

10

Tuning marketing: staging sound, performance & dynamics on Instagram & TikTok

Social media & leads

Staging sound, performance and dynamics: how tuning businesses stand out on Instagram and TikTok with rolling shots and Reels.

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